Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Concept Car of the Week: Autobianchi Runabout (1969)

The 850 was a very popular car for Fiat in the ‘60s, especially in its spider version with its cute design and compact proportions. When the time came to replace it, Fiat went back to Bertone, where chief designer Marcello Gandini was charged with designing its replacement. Not happy to simply recreate the 850, he began with a whole new layout by placing the engine directly in front of the rear axle for a mid-engined layout.

Mitsubishi i MiEV electric vehicle priced at $45,660

Mitsubishi Motors Corp. has priced its new electric vehicle at 4.38 million yen, or $45,660 at current exchange rates, and wants EVs to account for 20 percent of its global output by 2020. Mitsubishi unveiled the production version of its i MiEV battery-powered car on Friday, saying it aims for 1,400 lease sales to corporate customers and local governments by March 31, 2010.